Compass India Inc. was founded by me in August
2001 and started with a writing desk, a computer and a printer at home.
I wanted to help individual and independent travelers see India in a unobtrusive
and leisurely way for the right price. A little more than six years later
it is a 3 million dollar company employing 25 young professionals and
supporting households and the industry diligently. We still handle independent
tours and I still design and help my consultants plan holidays for my
valued guests. Travelers using our services still go back happy and 35
% of our business is repeat and referral which makes us work even harder.
As an young entrepreneur who has done business in India for more than
six years now, I have been frustrated by the lack of interest India
(the country, the successful Indians staying abroad, we as young Indians
and the advertising firms promoting the country) takes in promoting
itself as a destination for business or tourism. Even though I understand
the historic background for India's independent stance in the world,
sometimes it seems as if India has actually chosen to marginalize itself
in areas like international business and tourism where a more thoughtful
and inviting stance would serve it well. Nevertheless to most, India
remains a mystery clouded by negative misconceptions. Of course, I've
adored years of my traveling in India first as a student then as a hotelier
and now as a tourism consultant.
If I were to describe what is wonderful and special about travel in
India I would say: it`s safe, it has an intact culture, it`s
exotic, it has gorgeous, luxurious and historic places to stay and visit,
it has a huge and highly educated middle-class, you can speak English
everywhere, it's very safe for women, it is the world's largest democracy,
it's pluralistic and amazingly beautiful. I could go on and on. I'd
even go with what witty Diana Vreeland, that outrageous genius and former
editor-in-chief of Vogue magazine, stated, "Pink is the Navy Blue
of India".
As a tourist destination, I think if India were really to be marketed
properly, it would attract the kind of older and more educated travelers
who are passionate about exploring different cultures and history of
our world. They are also more affluent and understand service. These
are the Americans and Europeans who generally travel to Mexico, Turkey,
Morocco, Thailand, Peru and most of all to China. Many have been to
all these countries, but NOT to India.
Being in the hotel and tourism industry for almost 15 years now I think
I fairly understand this segment and have tried to put together some
extraordinary personalizetd tours in India that reflect any number of
interests a foreign traveler might have.
As a hotel professional who has worked on the initial days of "branding"
Howard Johnson Hotels and Motels in India to the present tour consultant
designing customized tours for the demanding and extremely service conscious
world travelers, I consider myself a merchant who knows how to market
to the modern day consumer.
I try to make a difference when you travel to India with COMPASS and
work on all aspects of your travel all through right till the end. Initially
I used to have problems with the "trust" factor being thousands
of miles away in a country not too well known to the world as a "developing
country" but as a "third world country".
Our well wishers and "travelers turned friends" helped us
and we came out with our first foreign representation in the form of
a liaison and PR office in New York, USA in the year 2002. Now, we have
taken another step and tied up with Ms. Susan Hunter of Hunter Vacations
in Arizona, USA as the Marketing and Operations Office taking care of
some important issues like airline ticketing and travel insurance where
we needed a lot of support. Ms. Hunter brings in more than two decades
of experience in travel and is an IATA approved professional known for
her ticketing & routing skills on major international airlines.
She also handles travel insurance for all her guests.
We always wanted our travelers to get the best deal and that does not
mean just the tour in India but also everything else that came with
it. Most importantly I needed my guests in India to be not only safe
at all times but feeling happy also.
Compass India
Inc.